Insights
Real Estate Video Marketing Checklist
A checklist for real estate developers and agents planning project videos, walkthroughs and ad creatives.
Before the shoot
- Define the buyer you want to reach and the action you want them to take
- List the project features that matter most
- Plan locations, timing and light
- Confirm permissions for people and sites on camera
Content to produce
- A main project film
- Short reels cut for Instagram, Facebook and TikTok
- Walkthrough or drone footage where permitted
- Photography for listings and ads
After the shoot
- Add a clear call to action with a WhatsApp or phone link
- Run the best cuts as ads to a tracked landing page
- Review enquiries and refresh creatives regularly